CXM White Paper


by Dr. Jukka Hekanaho


The CXM ROI Business Case contains a full explanation of a framework for calculating the financial impact of CXM, before implementing any CXM related project. It presents several business cases that show how accurate and precise this framework can be. This framework can be used to show how CXM can be financially beneficial to any business, and help gain support for CXM related projects.



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